Woot is an American internet retailer that was founded in 2004 by an electronics wholesaler named Matt Rutledge. Originally, Woot began as a site that offered only one product a day at a deep discount. This product was often an electronic device or gadget that was sold at a fraction of its retail price. The site also included humorous product descriptions and customer forums that promoted a sense of community among Woot’s early customers.
In 2006, Woot expanded its offerings to include a broader range of products, including clothing, wine, and other consumer goods. It also launched subsidiary sites, such as “Kids.Woot” and “Home.Woot,” that specialized in products for those markets. In 2010, Woot was acquired by Amazon.com, though it has continued to operate independently as a subsidiary.
Today, Woot still offers daily deals, but it has expanded its offerings to include a wider variety of products, including home goods, sporting equipment, and more. It is known for its humorous product descriptions and customer-focused approach, and it continues to foster a sense of community among its customers.
